North America and Western Europe are the biggest breakfast cereal markets, but demand in Asia is growing fast. Cereal has multiple eating occasions, with breakfast as the most popular.

NEWARK, Del, Nov. 03, 2023 (GLOBE NEWSWIRE) — The breakfast cereal market is likely to hold a valuation of US$ 68.87 billion by 2033. As of 2023, the market value is US$ 43.87 billion. As the demand for easy-to-prepare breakfast options foresees growth, the breakfast cereal market, too, is expected to grow by 4.6% from 2023 to 2033.

The demand for breakfast cereals is likely to grow in the coming years as more people worldwide become increasingly aware of the food they consume on a daily basis. Consumers greatly emphasize convenience and seek healthier breakfast options, contributing to significant expansion of the market. Key players are introducing a wide range of cereal options to cater to the demographics that range from young children to adults.

Urban city dwellers are the largest consumers of breakfast cereal products due to their fast-paced lifestyles. The convenience and quick preparation of breakfast cereals perfectly suit their busy mornings, making these products a popular choice for the urban population. Breakfast cereals also cater to diverse consumers, including households seeking convenient meal options, health-conscious individuals, students looking for quick and easy breakfast solutions, and children attracted to colorful and fun cereal options.

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Ready-to-eat breakfast cereals have gained popularity among consumers due to their convenience and time-saving characteristics. Their demand among young individuals is on the rise as they offer a quick and hassle-free breakfast option, reducing the long recipes of conventional breakfast options. To fulfil the demand, brands regularly introduce a wide variety of flavors and innovative options, thus contributing to the sustained growth of the breakfast cereal market.

“The breakfast cereal market has reached a phase of stable growth. To continue thriving in this competitive landscape, key players are focusing on consistently diversifying their product offerings, introducing variations like muesli, granola, and hot cereals to cater to evolving breakfast preferences and trends. Brands are incorporating sustainable packaging solutions to offer portable, convenient, and eco-friendly choices”, -says Nandini Roy Choudhury ( client Partner for Food and Beverages at Future Market Insights, Inc.)

Key Takeaways from the Breakfast Cereals Market Report

• The breakfast cereal market is expected to grow at a modest rate of 4.6% from 2023 to 2033.
• Ready-to-eat breakfast cereal dominates the global market with an overall revenue share of 65.5%.
• Australia is the leading market for packaging tensioners, with a CAGR of 14.6% from 2023 to 2033.
• The anticipated market CAGR of Germany is 9.2%, Japan is 7.9%, the United States is 7.9%, and China is 7.4% in terms of breakfast cereal market growth.
• Supermarkets dominate the sales channel segment with a global revenue share of 38.50%

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Competitive Landscape of the Breakfast Cereal Market

The breakfast cereal market has become saturated because of a large number of businesses serving international as well as local markets. New businesses and startups have a very tough time breaking into the market due to the dominance of global brands. Early morning cereal continues to be in high demand, and established brands continue to innovate by providing new flavors, healthier substitutions, and handy packaging.

Key Companies in the Breakfast Cereal Market

• Kellogg Company
• Marico Ltd.
• B&G Foods Inc.
• Bagrrys India Ltd.
• General Mills Inc.
• Nestle S.A.
• Pepsico Inc.
• Bob’s Red Mill
• Weetabix Ltd
• Erewhon
• Post Holding Inc.
• MOM Brands Company
• Others

Recent Developments in the Breakfast Cereal Market

• Kellogg’s India introduced Kellogg’s Pro Muesli, a 100% plant-based muesli with a high protein content. In August 2021, Kellogg’s unveiled Froot Loops, a multigrain cereal comprising corn, wheat, and oats.
• General Mills launched a series of instant oatmeal cereals with a strategic focus on offering healthy and appealing breakfast options for young children. The company aims to instill healthy eating habits early in a child’s life by providing fun and nutritious oatmeal choices.
• Quaker, a prominent brand in India’s oats segment, expanded its product offerings by entering the Ready-to-eat (RTE) cereal market. It introduced Quaker Oats Muesli, a delicious, innovative, and contemporary breakfast option, further diversifying its product portfolio.

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Key Segments

By Nature:

By Product Type:

By Sales Channel:

• Modern Trade
• Traditional Grocery Stores
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Others

By Region:

• North America
• Latin America
• Europe
• Asia
• Middle East and Africa

Author

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

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